Privacy Policy

1. Data protection at a glance

General information

The following information provides a brief overview of what happens to your personal data when you visit this website. Personal data refers to any information that can be used to identify you personally. For detailed information on data protection, please refer to our privacy policy, which is set out below.

Data collection on this website

Who is responsible for data collection on this website?

Data processing on this website is carried out by the website operator. Their contact details can be found in the section „Information on the data controller“ in this privacy policy.

How do we collect your data?

Your data is collected, firstly, when you provide it to us. This may include, for example, data that you enter into a contact form.

Other data is collected by our IT systems automatically or with your consent when you visit the website. This mainly comprises technical data (e.g. internet browser, operating system or time of page view). This data is collected automatically as soon as you access this website.

What do we use your data for?

Some of the data is collected to ensure the website functions correctly. Other data may be used to analyse your usage patterns.

What rights do you have regarding your data?

You have the right at any time to obtain, free of charge, information about the source, recipients and purpose of your stored personal data. You also have the right to request the rectification or erasure of this data. If you have given your consent to data processing, you may withdraw this consent at any time with effect for the future. Furthermore, you have the right, under certain circumstances, to request the restriction of the processing of your personal data. You also have the right to lodge a complaint with the relevant supervisory authority.

Please feel free to contact us at any time regarding this matter or any other questions you may have about data protection.

Analytics tools and third-party tools

When you visit this website, your browsing behaviour may be analysed for statistical purposes. This is mainly done using so-called analytics tools.

You can find detailed information about these analytics programmes in the following privacy policy.

2. Hosting and Content Delivery Networks (CDN)

We host the content of our website with the following provider:

External hosting

This website is hosted externally. The personal data collected on this website is stored on the host’s servers. This may include, in particular, IP addresses, contact enquiries, meta and communication data, contractual data, contact details, names, website visits and other data generated via a website.

External hosting is carried out for the purpose of fulfilling our contractual obligations towards our potential and existing customers (Art. 6(1)(b) GDPR) and in the interest of providing our online services securely, quickly and efficiently through a professional provider (Art. 6(1)(f) GDPR). Where consent has been sought, processing is carried out exclusively on the basis of Article 6(1)(a) of the GDPR and Section 25(1) of the TTDSG, insofar as the consent covers the storage of cookies or access to information on the user’s device (e.g. device fingerprinting) within the meaning of the TTDSG. Consent may be withdrawn at any time.

Our hosting provider(s) will only process your data to the extent necessary to fulfil their contractual obligations and will comply with our instructions regarding this data.

Data processing

We have entered into a data processing agreement (DPA) for the use of the service mentioned above. This is a contract required under data protection law, which ensures that the service provider processes the personal data of our website visitors only in accordance with our instructions and in compliance with the GDPR.

3. General information and mandatory information

Data protection

The operators of this website take the protection of your personal data very seriously. We treat your personal data as confidential and in accordance with the statutory data protection regulations and this privacy policy.

When you use this website, various types of personal data are collected. Personal data is information that can be used to identify you personally. This privacy policy explains what data we collect and how we use it. It also explains how and for what purpose this is done.

Please note that data transmission over the internet (e.g. when communicating by email) may be subject to security risks. It is not possible to guarantee complete protection of data against access by third parties.

Information regarding the data controller

The data controller for this website is:

alestetics Ltd
10 Kernstrasse
8004 Zurich

Telephone: 044 586 63 30
Email: hello@alestetics.ch
Website: http://alestetics.ch/

Retention period

Unless a more specific retention period is stated elsewhere in this privacy policy, we will retain your personal data until the purpose for which it was processed no longer applies. If you submit a valid request for erasure or withdraw your consent to data processing, your data will be erased unless we have other legally permissible grounds for storing your personal data (e.g. retention periods under tax or commercial law); in the latter case, the data will be deleted once these grounds no longer apply.

General information on the legal basis for data processing on this website

Where you have consented to the processing of your data, we process your personal data on the basis of Article 6(1)(a) of the GDPR or Article 9(2)(a) of the GDPR, where special categories of data are processed in accordance with Article 9(1) of the GDPR. In the event of explicit consent to the transfer of personal data to third countries, data processing is also carried out on the basis of Article 49(1)(a) of the GDPR. If you have consented to the storage of cookies or to access to information on your device (e.g. via device fingerprinting), data processing is additionally carried out on the basis of Section 25(1) of the German Telemedia Act (TTDSG). Consent may be withdrawn at any time. If your data is required for the performance of a contract or for the implementation of pre-contractual measures, we process your data on the basis of Article 6(1)(b) of the GDPR. Furthermore, we process your data where this is necessary to comply with a legal obligation on the basis of Article 6(1)(c) of the GDPR. Data processing may also take place on the basis of our legitimate interest pursuant to Article 6(1)(f) of the GDPR. Information regarding the relevant legal bases in each individual case is provided in the following paragraphs of this privacy policy.

Information regarding the transfer of data to the USA and other third countries

Among other things, we use tools provided by companies based in the USA or other third countries that do not offer a level of data protection comparable to that of the EU. When these tools are active, your personal data may be transferred to these third countries and processed there. Please note that a level of data protection comparable to that in the EU cannot be guaranteed in these countries. For example, US companies are obliged to disclose personal data to security authorities without you, as the data subject, being able to take legal action against this. It cannot therefore be ruled out that US authorities (e.g. intelligence services) may process, analyse and permanently store your data held on US servers for surveillance purposes. We have no influence over these processing activities.

Withdrawal of your consent to data processing

Many data processing operations are only possible with your explicit consent. You may withdraw any consent you have already given at any time. The lawfulness of the data processing carried out prior to the withdrawal remains unaffected by the withdrawal.

Right to object to data collection in specific cases and to direct marketing (Article 21 of the GDPR)

IF DATA PROCESSING IS BASED ON ARTICLE 6(1)( E OR F OF THE GDPR, YOU HAVE THE RIGHT AT ANY TIME, ON GROUNDS RELATING TO YOUR PARTICULAR SITUATION, to object to the processing of your personal data; this also applies to profiling based on these provisions. PLEASE REFER TO THIS PRIVACY POLICY FOR THE SPECIFIC LEGAL BASIS ON WHICH PROCESSING IS BASED. IF YOU OBJECT, WE WILL NO LONGER PROCESS YOUR PERSONAL DATA, UNLESS WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING WHICH OVERRIDE YOUR INTERESTS, RIGHTS AND FREEDOMS, OR THE PROCESSING IS NECESSARY FOR THE ESTABLISHMENT, EXERCISE OR DEFENCE OF LEGAL CLAIMS (OBJECTION PURSUANT TO ART. 21(1) GDPR).

IF YOUR PERSONAL DATA IS BEING PROCESSED FOR DIRECT MARKETING PURPOSES, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF YOUR PERSONAL DATA FOR THE PURPOSES OF SUCH MARKETING; THIS ALSO APPLIES TO PROFILING, INSOFAR AS IT IS RELATED TO SUCH DIRECT MARKETING. IF YOU OBJECT, YOUR PERSONAL DATA WILL NO LONGER BE USED FOR DIRECT MARKETING PURPOSES (OBJECTION PURSUANT TO ART. 21(2) GDPR).

Right to lodge a complaint with the relevant supervisory authority

In the event of infringements of the GDPR, data subjects have the right to lodge a complaint with a supervisory authority, in particular in the Member State of their habitual residence, their place of work or the place where the alleged infringement occurred. This right to lodge a complaint is without prejudice to any other administrative or judicial remedies.

Right to data portability

You have the right to receive data that we process automatically on the basis of your consent or in fulfilment of a contract, either for yourself or for a third party, in a commonly used, machine-readable format. If you request the direct transfer of the data to another controller, this will only take place to the extent that it is technically feasible.

Access, erasure and rectification

Under the applicable legal provisions, you have the right at any time to obtain, free of charge, information about your stored personal data, its origin and recipients, and the purpose of the data processing, and, where applicable, the right to have this data corrected or erased. Please feel free to contact us at any time regarding this matter or if you have any further questions about personal data.

Right to restriction of processing

You have the right to request that the processing of your personal data be restricted. You may contact us at any time to do so. The right to restriction of processing applies in the following cases:

If you dispute the accuracy of your personal data held by us, we will usually need time to verify this. For the duration of this verification, you have the right to request that the processing of your personal data be restricted.
If your personal data has been or is being processed unlawfully, you may request that the processing be restricted instead of having the data erased.
If we no longer require your personal data, but you need it to exercise, defend or assert legal claims, you have the right to request that the processing of your personal data be restricted rather than erased.
If you have lodged an objection under Article 21(1) of the GDPR, a balancing of interests between yours and ours must be carried out. Until it has been determined whose interests prevail, you have the right to request that the processing of your personal data be restricted.

If you have restricted the processing of your personal data, such data may – apart from its storage – only be processed with your consent or for the purposes of establishing, exercise or defence of legal claims, or to protect the rights of another natural or legal person, or for reasons of substantial public interest of the European Union or a Member State.

SSL or TLS encryption

This site uses SSL or TLS encryption for security reasons and to protect the transmission of confidential information, such as orders or enquiries that you send to us as the site operator. You can recognise an encrypted connection by the fact that the address bar of your browser changes from „http://“ to „https://“ and by the padlock symbol in your browser bar.

If SSL or TLS encryption is enabled, the data you send to us cannot be intercepted by third parties.

Objection to promotional emails

We hereby object to the use of contact details published in accordance with the legal requirement to provide an imprint for the purpose of sending unsolicited advertising and information material. The operators of this website expressly reserve the right to take legal action in the event of unsolicited advertising, such as spam emails.

4. Data collection on this website

Server log files

The website provider automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. These are:

Browser type and browser version
operating system used
Referrer URL
Hostname of the connecting computer
Time of the server request
IP address

This data is not combined with other data sources.

This data is collected on the basis of Article 6(1)(f) of the GDPR. The website operator has a legitimate interest in ensuring that the website functions correctly and is optimised – to this end, server log files must be collected.

Contact form

If you send us enquiries via the contact form, we will store the information you provide in the form, including your contact details, for the purpose of processing your enquiry and in case we need to follow up with further questions. We will not pass on this data without your consent.

The processing of this data is based on Article 6(1)(b) of the GDPR, provided that your enquiry relates to the performance of a contract or is necessary for the implementation of pre-contractual measures. In all other cases, the processing is based on our legitimate interest in the effective handling of enquiries addressed to us (Article 6(1)(f) of the GDPR) or on your consent (Article 6(1)(a) of the GDPR) where this has been sought; consent may be withdrawn at any time.

The data you enter in the contact form will be retained by us until you request its deletion, withdraw your consent to its storage, or the purpose for storing the data no longer applies (e.g. once your enquiry has been processed). Mandatory legal provisions – in particular retention periods – remain unaffected.

Enquiries by email, telephone or fax

If you contact us by email, telephone or fax, your enquiry, including any personal data it contains (name, enquiry details), will be stored and processed by us for the purpose of dealing with your request. We will not pass on this data without your consent.

The data you send to us via contact enquiries will be retained by us until you request its deletion, withdraw your consent to its storage, or the purpose for storing the data no longer applies (e.g. once your enquiry has been dealt with). Mandatory legal provisions – in particular statutory retention periods – remain unaffected.

5. Social media

Facebook

This website incorporates features from the social network Facebook. The provider of this service is Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland. However, according to Facebook, the data collected is also transferred to the USA and other third countries.

You can find an overview of Facebook’s social media features here: https://developers.facebook.com/docs/plugins/?locale=de_DE.

When the social media element is active, a direct connection is established between your device and the Facebook server. This informs Facebook that you have visited this website using your IP address. If you click the Facebook „Like“ button whilst logged into your Facebook account, you can link the content of this website to your Facebook profile. This allows Facebook to associate your visit to this website with your user account. Please note that, as the provider of these pages, we have no knowledge of the content of the data transmitted or how it is used by Facebook. Further information on this can be found in Facebook’s privacy policy at: https://de-de.facebook.com/privacy/explanation.

Where consent has been obtained, the use of the above-mentioned service is based on Article 6(1)(a) of the GDPR and Section 25 of the TTDSG. Consent may be withdrawn at any time. Where consent has not been obtained, the service is used on the basis of our legitimate interest in achieving the widest possible visibility on social media.

Where personal data is collected on our website using the tool described here and forwarded to Facebook, we and Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland, are jointly responsible for this data processing (Article 26 of the GDPR). This joint responsibility is limited exclusively to the collection of the data and its transfer to Facebook. The processing carried out by Facebook following the transfer is not part of the joint responsibility. The obligations incumbent upon us jointly have been set out in a joint processing agreement. The text of the agreement can be found at: https://www.facebook.com/legal/controller_addendum. Under this agreement, we are responsible for providing data protection information when the Facebook tool is used and for ensuring that the tool is implemented on our website in a manner that complies with data protection regulations. Facebook is responsible for the data security of Facebook products. You may exercise your data subject rights (e.g. requests for information) regarding the data processed by Facebook directly with Facebook. If you exercise your data subject rights with us, we are obliged to forward these to Facebook.

Data transfers to the USA are based on the European Commission’s standard contractual clauses. Further details can be found here: https://www.facebook.com/legal/EU_data_transfer_addendum, https://de-de.facebook.com/help/566994660333381 and https://www.facebook.com/policy.php.

Instagram

This website incorporates features from the Instagram service. These features are provided by Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.

When the social media feature is active, a direct connection is established between your device and the Instagram server. This means that Instagram receives information about your visit to this website.

If you are logged into your Instagram account, you can link the content of this website to your Instagram profile by clicking the Instagram button. This allows Instagram to associate your visit to this website with your user account. Please note that, as the provider of this website, we have no knowledge of the content of the data transmitted or how it is used by Instagram.

Where personal data is collected on our website using the tool described here and forwarded to Facebook or Instagram, we and Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland, are jointly responsible for this data processing (Article 26 of the GDPR). This joint responsibility is limited exclusively to the collection of the data and its transfer to Facebook or Instagram. The processing carried out by Facebook or Instagram following the transfer is not part of the joint responsibility. The obligations incumbent upon us jointly have been set out in a joint processing agreement. The text of the agreement can be found at: https://www.facebook.com/legal/controller_addendum. Under this agreement, we are responsible for providing data protection information when using the Facebook or Instagram tools and for ensuring that the tools are implemented on our website in a manner that complies with data protection legislation. Facebook is responsible for the data security of the Facebook and Instagram products. You may exercise your data subject rights (e.g. requests for information) regarding the data processed by Facebook or Instagram directly with Facebook. If you exercise your data subject rights with us, we are obliged to forward these to Facebook.

Data transfers to the USA are based on the European Commission’s standard contractual clauses. Further details can be found here: https://www.facebook.com/legal/EU_data_transfer_addendum, https://help.instagram.com/519522125107875 and https://de-de.facebook.com/help/566994660333381.

For further information on this, please refer to Instagram’s privacy policy: https://instagram.com/about/legal/privacy/.

6. Analytics tools and advertising

Facebook Pixel

This website uses Facebook’s visitor action pixels to measure conversions. The provider of this service is Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland. However, according to Facebook, the data collected is also transferred to the USA and other third countries.

This allows the behaviour of website visitors to be tracked after they have been redirected to the provider’s website by clicking on a Facebook advert. This enables the effectiveness of Facebook adverts to be analysed for statistical and market research purposes, and future advertising campaigns to be optimised.

The data collected is anonymous to us as the operators of this website; we cannot identify individual users. However, the data is stored and processed by Facebook, which means it can be linked to the relevant user profile, and Facebook may use the data for its own advertising purposes, in accordance with the Facebook Data Use Policy can use. This enables Facebook to display advertisements on Facebook pages and on websites outside of Facebook. As the site operator, we have no control over this use of data.

Use of this service is based on your consent in accordance with Article 6(1)(a) of the GDPR and Section 25(1) of the TTDSG. You may withdraw your consent at any time.

Data transfers to the USA are based on the European Commission’s standard contractual clauses. Further details can be found here: https://www.facebook.com/legal/EU_data_transfer_addendum and https://de-de.facebook.com/help/566994660333381.

You can find further information on protecting your privacy in Facebook’s privacy policy: https://de-de.facebook.com/about/privacy/.

You can also use the „Custom Audiences“ remarketing feature in the Ad Settings section under https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen Disable. To do this, you must be logged in to Facebook.

If you do not have a Facebook account, you can opt out of Facebook’s interest-based advertising on the European Interactive Digital Advertising Alliance website: http://www.youronlinechoices.com/de/praferenzmanagement/.

Facebook Conversion API

We have integrated the Facebook Conversion API into this website. The provider of this service is Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland. However, according to Facebook, the data collected is also transferred to the USA and other third countries.

The Facebook Conversion API enables us to track website visitors’ interactions with our website and share this data with Facebook in order to improve advertising performance on Facebook.

In particular, the following information is collected: the time of the visit, the webpage visited, your IP address and user agent, as well as any other specific data (e.g. products purchased, shopping basket value and currency). A full overview of the data that may be collected can be found here: https://developers.facebook.com/docs/marketing-api/conversions-api/parameters.

Use of this service is based on your consent in accordance with Article 6(1)(a) of the GDPR and Section 25(1) of the TTDSG. You may withdraw your consent at any time.

Data transfers to the USA are based on the European Commission’s standard contractual clauses. Further details can be found here: https://www.facebook.com/legal/EU_data_transfer_addendum and https://de-de.facebook.com/help/566994660333381.

You can find further information on protecting your privacy in Facebook’s privacy policy: https://de-de.facebook.com/about/privacy/.

Data processing

Facebook Custom Audiences

We use Facebook Custom Audiences. This service is provided by Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland.

When you visit or use our websites and apps, make use of our free or paid services, send us data, or interact with our company’s Facebook content, we collect your personal data. If you give us your consent to use Facebook Custom Audiences, we will transmit this data to Facebook, enabling Facebook to display relevant advertising to you. Furthermore, your data can be used to define target groups (Lookalike Audiences).

Facebook processes this data as our data processor. Further details can be found in Facebook’s Terms of Service: https://www.facebook.com/legal/terms/customaudience.

Use of this service is based on your consent in accordance with Article 6(1)(a) of the GDPR and Section 25(1) of the TTDSG. You may withdraw your consent at any time.

Data transfers to the USA are based on the European Commission’s standard contractual clauses. Further details can be found here: https://www.facebook.com/legal/terms/customaudience and https://www.facebook.com/legal/terms/dataprocessing.

8. Plugins and tools

YouTube with enhanced privacy settings

This website embeds videos from YouTube. The website is operated by Google Ireland Limited („Google“), Gordon House, Barrow Street, Dublin 4, Ireland.

We use YouTube in enhanced privacy mode. According to YouTube, this mode ensures that YouTube does not store any information about visitors to this website before they watch the video. However, the enhanced privacy mode does not necessarily prevent data from being shared with YouTube partners. For example, YouTube establishes a connection to the Google DoubleClick network regardless of whether you watch a video.

As soon as you play a YouTube video on this website, a connection is established with YouTube’s servers. This informs the YouTube server which of our pages you have visited. If you are logged into your YouTube account, you allow YouTube to link your browsing behaviour directly to your personal profile. You can prevent this by logging out of your YouTube account.

Furthermore, once a video has started playing, YouTube may store various cookies on your device or use similar recognition technologies (e.g. device fingerprinting). In this way, YouTube can obtain information about visitors to this website. This information is used, amongst other things, to collect video statistics, improve user-friendliness and prevent fraud.

In some cases, once a YouTube video has started playing, further data processing operations may be triggered over which we have no control.

We use YouTube to ensure that our online content is presented in an engaging manner. This constitutes a legitimate interest within the meaning of Article 6(1)(f) of the GDPR. Where consent has been sought, processing is carried out exclusively on the basis of Article 6(1)(a) of the GDPR and Section 25(1) of the TTDSG, insofar as the consent covers the storage of cookies or access to information on the user’s device (e.g. device fingerprinting) within the meaning of the TTDSG. Consent may be withdrawn at any time.

For further information on data protection on YouTube, please see their privacy policy at: https://policies.google.com/privacy?hl=de.

Google Fonts (locally hosted)

This site uses Google Fonts, provided by Google, to ensure consistent font display. The Google Fonts are installed locally. No connection is made to Google’s servers.

For more information about Google Fonts, please visit https://developers.google.com/fonts/faq and in Google’s privacy policy: https://policies.google.com/privacy?hl=de.

Font Awesome (local hosting)

This site uses Font Awesome to ensure consistent font styling. Font Awesome is installed locally. No connection is made to servers operated by Fonticons, Inc.

For further information about Font Awesome, please see the Font Awesome privacy policy at: https://fontawesome.com/privacy.

Google Maps

This site uses the Google Maps mapping service. The provider is Google Ireland Limited („Google“), Gordon House, Barrow Street, Dublin 4, Ireland.

In order to use the features of Google Maps, it is necessary to store your IP address. This information is usually transferred to a Google server in the USA and stored there. The provider of this website has no influence over this data transfer. When Google Maps is enabled, Google may use Google Fonts to ensure consistent font display. When you access Google Maps, your browser loads the required web fonts into its cache to display text and fonts correctly.

We use Google Maps to ensure that our online services are presented in an appealing way and to make it easy to find the locations listed on our website. This constitutes a legitimate interest within the meaning of Article 6(1)(f) of the GDPR. Where consent has been sought, processing is carried out exclusively on the basis of Article 6(1)(a) of the GDPR and Section 25(1) of the TTDSG, insofar as the consent covers the storage of cookies or access to information on the user’s device (e.g. device fingerprinting) within the meaning of the TTDSG. Consent may be withdrawn at any time.

Data transfers to the USA are based on the European Commission’s standard contractual clauses. Further details can be found here: https://privacy.google.com/businesses/gdprcontrollerterms/ and https://privacy.google.com/businesses/gdprcontrollerterms/sccs/.

For more information on how user data is handled, please see Google’s Privacy Policy: https://policies.google.com/privacy?hl=de.

Google reCAPTCHA

We use „Google reCAPTCHA“ (hereinafter „reCAPTCHA“) on this website. The provider is Google Ireland Limited („Google“), Gordon House, Barrow Street, Dublin 4, Ireland.

reCAPTCHA is used to verify whether data is being entered on this website (e.g. in a contact form) by a human or by an automated programme. To do this, reCAPTCHA analyses the website visitor’s behaviour based on various characteristics. This analysis begins automatically as soon as the website visitor enters the website. For the analysis, reCAPTCHA evaluates various pieces of information (e.g. IP address, the length of time the website visitor spends on the website, or mouse movements made by the user). The data collected during the analysis is forwarded to Google.

The reCAPTCHA analyses run entirely in the background. Website visitors are not notified that an analysis is taking place.

The storage and analysis of data is carried out on the basis of Article 6(1)(f) of the GDPR. The website operator has a legitimate interest in protecting its web services from malicious automated surveillance and spam. Where consent has been sought, processing takes place exclusively on the basis of Article 6(1)(a) of the GDPR and Section 25(1) of the TTDSG, insofar as the consent covers the storage of cookies or access to information on the user’s device (e.g. device fingerprinting) within the meaning of the TTDSG. Consent may be withdrawn at any time.

For further information about Google reCAPTCHA, please refer to Google’s Privacy Policy and Terms of Service via the following links: https://policies.google.com/privacy?hl=de and https://policies.google.com/terms?hl=de.